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Mobile App Development

In 2021, mobile apps are projected to generate $693 billion in revenue via app stores and in-app advertising. What’s more, enterprise mobility is estimated to be worth $510.39 billion by 2022.

While many companies are trying to take advantage of this trend, many do not know how to create an app successfully. Success within the competitive landscape of these growth projections can become a reality for your company—but only if supported by a precisely cultivated mobile app development process.

An effective app development process flow spans over six key phases. In this article, we’ll take a closer look at each one in-depth.

Regardless of the size and scope of your project, following this development process will make your enterprise mobile app development initiative a success.

Six phases of our app development process

1. Strategy
The first phase of the mobile app development process is defining the strategy for evolving your idea into a successful app. You may include a more significant part of this in your overall enterprise mobility strategy. As one app’s objectives may differ from another, there is still an app-specific impact to the mobility strategy to address during the development process.

In this phase, you will:

  •   Identify the app users
  •   Research the competition
  •   Establish the app’s goals and objectives
  •   Select a mobile platform for your app
How to Develop a Successful Enterprise Mobility Strategy

On average mobile apps cost $150,000 – $200,000 and can take anywhere from four to six months to develop. Your strategy helps focus your vision on a clear picture of your app idea. With this in mind, you can go deeper into the next phase of the mobile application development process.

2. Analysis and Planning
At this stage, your app idea starts taking shape and turns into an actual project. Analysis and planning begin with defining use cases and capturing detailed functional requirements.

After you have identified the requirements for your app, prepare a product roadmap. This includes prioritizing the mobile app requirements and grouping them into delivery milestones. If time, resources or costs are a concern, then define your minimum-viable-product (MVP) and prioritize this for the initial launch.

Part of the planning phase includes identifying the skills needed for your app development initiative. For example, iOS and Android mobile platforms use different development technology stacks. If your goals are to build a mobile app for both iOS and Android mobile platforms then, your mobile development team should include iOS developers and Android developers.

Have you selected the name of your app yet? Mobile app names are like domain names and have to be unique within each app store. Research each app store ensuring your app’s name isn’t already in use!

3. UI / UX Design
The purpose of an app’s design is to deliver seamless and effortless user experiences with a polished look.

The success of a mobile app is determined based on how well users are adopting and benefiting from all its features. The goal for mobile app UI / UX design is creating excellent user experiences making your app interactive, intuitive, and user-friendly. While polished UI designs will help with early adoption, your app must have intuitive user experiences to keep app users’ engaged.

The purpose of an app's design is to deliver seamless and effortless user experiences with a polished look.

Information Architecture & Workflows
The first step of your mobile app design process is to determine the data your mobile app will display to the users, the data it will collect, user interactions with the finished product, and the user journeys within the app.

For companies, enterprise mobile solutions have users with different roles and privileges, and it is essential to incorporate these rules as part of your app’s information architecture. Workflow diagrams help identify every possible interaction a user has with the app and the app’s navigation structure.

Mobile app designers often start app design with sketches on paper. Wireframes are the digital form of sketches. Wireframes are conceptual layouts, also referred to as low-fidelity mockups—they give visual structure to your app’s functional requirements.

With wireframes, the focus is more on aesthetics and user experience, not on color schemes and styles. Creating wireframes is a quick and cost-effective approach for designing app layouts and iterating through them in the design review process. While creating wireframes you should consider device specific design. So whether your app is used on iPhone, iPad, or Android phone and tablets; it provides intuitive and device specific user experiences.

Style Guide
Style guides are “living documents” where an app’s design standards from your company’s branding rules down to the navigation icons, are documented.

Style guides include:
  • What font family will your app’s text use?
  • What will the color scheme be?
  • How will your company brand be reflected in the app design?
Style guides contribute to an app’s design strategy. Establishing a style guide early on as part of your mobile app development process improves the productivity of your mobile app developers. At the same time, following a style guide will help keep your app’s look and feel consistent. As part of your app design, you should consider app design guidelines from Apple for iOS app and from Google for Android apps.

UI / UX Design wireframes and mockups, guide to our mobile app development process
While mockups display your mobile app’s functionality using static designs, these can turn into click-thru prototypes with tools like Invision and Figma. Prototypes are highly useful for simulating the user experience and the app’s workflows expected from the finished product. While prototype development can be time-consuming, the efforts are well worth it, as they offer early-stage testing of your app’s design and functionality. Often, prototypes help identify modifications to the app’s proposed functionality.

Some companies prefer even doing prototypes at a wireframing stage, especially when an app’s functional requirements are not well thought out. Or, there is a need to review the app’s proposed functionality with a focus group.

4. App Development
Planning remains an integral part of this phase in the mobile app development process. Before actual development/programming efforts start, you will have to:
  • define the technical architecture,
  • pick a technology stack, and
  • define the development milestones.
A typical mobile app project is made up of three integral parts: back-end/server technology, API(s) and the mobile app front-end.

Back-End/Server Technology
This part includes database and server-side objects necessary for supporting functions of your mobile app. If you are using an existing back-end platform, then modifications may be needed for supporting the desired mobile functionality.

An Application Programming Interface (API) is a method of communication between the app and a back-end server/database.

Mobile App Front-End
The front-end is the native mobile app an end-user will use. In most cases, mobile apps consist of interactive user experiences that use an API and a back-end for managing data. In some cases, when an app needs to allow users to work without internet access, the app may utilize local data storage.

You can utilize almost any web programming language and databases for the back-end. For native mobile apps, you have to choose a technology stack required by each mobile OS platform. iOS apps can be developed using Objective-C or Swift programming language. Android apps are primarily built using Java or Kotlin.

There is more than one programming language and technology stack for building mobile apps —the key is picking a technology stack that is best suited for your mobile app.

Mobile technologies advance much faster with new versions of mobile platforms. Furthermore, new mobile devices are released every few months. With platforms and devices rapidly changing, agility is essential for building mobile apps within timelines and budgets. If time-to-market is a priority, use an agile development approach. This approach supports frequent software releases with completed functionality. Defining development milestones as part of the agile development plan supports developing your mobile application in iteration.

As each development milestone completes, it is passed on to the app testing team for validation.

There is more than one programming language and technology stack for building mobile apps —the key is picking a technology stack that is best suited for your mobile app.

5. Testing
Performing thorough quality assurance (QA) testing during the mobile app development process makes applications stable, usable, and secure. To ensure comprehensive QA testing of your app, you first need to prepare test cases that address all aspects of app testing.

Similar to how use cases drive the process of mobile app development, test cases drive mobile app testing. Test cases are for performing test steps, recording testing results for software quality evaluation, and tracking fixes for retesting. A best practice approach is involving your QA team in the Analysis and Design stages. The familiarity with your app’s functional requirements and objectives will help produce accurate test cases.

Your app should undergo the following testing methods, to deliver a quality mobility solution.

Performing thorough quality assurance (QA) testing during the mobile app development process makes applications stable, usable, and secure.
User Experience Testing
A critical step in mobile app testing is to ensure that the final implementation matches the user experience created by the app design team. Visuals, workflow, and interactivity of your app are what will give your end users first-hand impression of your app. Make sure that your app employs consistent fonts, style treatments, color scheme, padding between data, icon design, and navigation. Ensuring that your app matches the original design guidelines will have a direct impact on its user adoption!
Functional Testing
The accuracy of your mobile app functionality is critical to its success. It’s difficult to predict every end user’s behavior and usage scenario.

The functionality of your app should be tested by as many users to cover as many potential testing conditions as possible. You might be surprised to catch bugs when two different users test the same feature but get varied outcomes. For example, both users can fill out the same form, but they both might enter different data—which could lead to discovering a defect.

The purpose of functional testing is to ensure that users can use your app’s features and functionality without any issues. It can be broken down further into system testing (the app working as a whole), and unit testing (individual functions of the app operating correctly).

If you are building an app for iOS and Android mobile platforms, then your functional testing should include a feature comparison between both versions of your mobile app.

Performance Testing
There are many quantitative criteria to use for measuring the performance of your app.
  • How well is your app responding to the user requests?
  • How fast are the app’s screens loading?
  • Is your app draining the phone battery or causing memory leaks?
  • Does your app leverage network bandwidth efficiently?
  • Is the size of your app bigger than what it should be?
  • Even when your app passes basic performance criteria, test the app, API, and backend for load by simulating the maximum number of concurrent users. Your app should be able to handle the load and perform well even when usage spikes.

Security Testing
Security is of utmost concern for enterprise mobile apps. Any potential vulnerability can lead to a hack. Many companies hire outside agencies to perform thorough security testing on their applications. Your QA and development teams can take a few simple measures to make your app secured.

If your app requires users to log in, these log in sessions should be tracked on the device and the backend. User sessions should be terminated by the system when a user has remained idle for an extended time (typically ten mins or less on a mobile app). If your app stores user credentials on the device to make it convenient for them to re-login, then you must ensure using a trusted service. For example, the development platform for iOS apps provide the Keychain feature that can be used for storing a user’s account details for a specific app.

Data entry forms within your mobile app should be tested to ensure there is no data leakage.

Device and Platform Testing
On average, new mobile devices enter the market every 12 months with new hardware, firmware, and design. Mobile operating systems are updated every few months.

Multiple mobile device manufacturers like Samsung, LG, HTC, Motorola use the Android platform, but they customize the platform for their mobile devices (since Android is open source). The devices come in different sizes and shapes.

Compare that to Apple, which has a lot more controlled environment, since they control both hardware and the OS. However, there are multiple iPhone & iPad (Apple iOS) devices out on the market.

This is where testing during the mobile app development process differs significantly from web app testing. You can get away by testing your web app just on the Chrome browser in a Windows environment. But your mobile app has to be tested on multiple mobile devices or device simulators to ensure smooth working of your app for all users.

The complexity of mobile app testing on all mobile devices, ongoing support costs, and headaches of mobile device management are primary reasons why companies tend to build their enterprise mobile apps for a single mobile platform (and often provide mobile devices to their users). In our experience, most companies tend to develop their enterprise mobile app first with Apple’s iOS mobile platform; only where needed they build an app for the Android platform.

Testing is imperative to an app’s future success; it encompasses a substantial section of our overall mobile app development process. Having a comprehensive mobile testing strategy is a must for delivering a quality mobile app.

During the testing phase, there are many ways for distributing your app development builds to the testers. The most common approach with iOS apps is using the Testflight and for Android apps via email or Over The Air (OTA) installs.

6. Deployment & Support
Releasing a native mobile app requires submitting your app to the app stores, Apple App Store for iOS apps and Google Play for Android apps. However, you will need a developer account with Apple App Store and Google Play Store before launching your mobile app.

An app’s release in the app store requires preparing metadata including:
  • Your app’s title
  • Description
  • Category
  • Keywords
  • Launch icon
  • App store screenshots
Once submitted in the Apple App Store, iOS apps go through a review process which may take from a few days to several weeks depending on the quality of your app and how closely it follows Apple’s iOS development guidelines. If your app requires users to log in, then you will need to provide Apple with a test user account as part of the release process.

There isn’t any review process with Android apps, and they become available in the app store within a few hours of submission.

After your app becomes available in the app stores, monitor its usage through mobile analytics platforms and track Key Performance Indicators (KPIs) for measuring your app’s success. Frequently check crash reports, or other user reported issues.

Encourage users to provide your company with feedback and suggestions for your app. Prompt support for end-users and frequently patching the app with improvements will be vital to keeping users engaged. Unlike web apps where patch releases can be available to app users instantly, mobile app updates will have to go through the same submission and review process as the initial submission. Moreover, with native mobile apps, you have to continually stay on top of technology advancements and routinely update your app for new mobile devices and OS platforms.

App development is an ongoing process and will continue after the initial launch as you receive user feedback and build additional functionality. Invonto has been a leading mobile app development company in the USA. Over the years, Invonto has provided mobile app development service to the companies across finance, healthcare, construction, retail, consumer products, logistics, industrial engineering, and entertainment. We follow this same process for all of the mobile apps that we create. Following this enterprise mobile app development process will ensure a successful launch of your app as well.

Design and Development

Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. Web design used to be focused on designing websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers has become ever-increasingly important.

A web designer works on the appearance, layout, and, in some cases, content of a website. Appearance, for instance, relates to the colors, font, and images used. Layout refers to how information is structured and categorized. A good web design is easy to use, aesthetically pleasing, and suits the user group and brand of the website. Many webpages are designed with a focus on simplicity, so that no extraneous information and functionality that might distract or confuse users appears. As the keystone of a web designer’s output is a site that wins and fosters the trust of the target audience, removing as many potential points of user frustration as possible is a critical consideration.

Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design. In responsive design, content moves dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes. Preserving a layout that is as consistent as possible between devices is crucial to maintaining user trust and engagement. As responsive design can present difficulties in this regard, designers must be careful in relinquishing control of how their work will appear. If they are responsible for the content as well, while they may need to broaden their skillset, they will enjoy having the advantage of full control of the finished product.

What is the difference between a web designer and a web developer? In the early days of the web, the answer to that question was simple: designers design and developers code. Today that question requires a little more nuance--you'd be hard pressed to find a web designer who didn't know at least a little HTML and CSS, and you won't have to look far for a front-end web developer who can whip up a storyboard. If you're strictly speaking about the general concepts of web design vs. web development, however, the distinction is a little more clear.

What is web design?
Web design governs everything involved with the visual aesthetics and usability of a website—color scheme, layout, information flow, and everything else related to the visual aspects of the UI/UX (user interface and user experience). Some common skills and tools that distinguish the web designer from the web developer are:

  • Adobe Creative Suite (Photoshop, Illustrator) or other design software
  • Graphic design
  • Logo design
  • Layout/format
  • Placing call-to-action buttons
  • Branding
  • Wireframes, mock-ups, and storyboards
  • Color palettes
  • Typography
Web design is concerned with what the user actually sees on their computer screen or mobile device, and less so about the mechanisms beneath the surface that make it all work. Through the use of color, images, typography, and layout, they bring a digital experience to life. That said, many web designers are also familiar with HTML, CSS, and JavaScript—it helps to be able to create living mock-ups of a web app when trying to pitch an idea to the team or fine-tune the UI/UX of an app. Web designers also often work with templating services like WordPress or Joomla!, which allow you to create websites using themes and widgets without writing a single line of code.

What is web development?
Web development governs all the code that makes a website tick. It can be split into two categories—front-end and back-end. The front-end or client-side of an application is the code responsible for determining how the website will actually display the designs mocked up by a designer. The back-end or server-side of an application is responsible for managing data within the database and serving that data to the front-end to be displayed. As you may have guessed, it’s the front-end developer’s job that tends to share the most overlap with the web designer. Some common skills and tools traditionally viewed as unique to the front-end developer are listed below:
  • HTML/CSS/JavaScript
  • CSS preprocessors (i.e., LESS or Sass)
  • Frameworks (i.e., AngularJS, ReactJS, Ember)
  • Libraries (i.e., jQuery)
  • Git and GitHub
Front-end web developers don’t usually create mock-ups, select typography, or pick color palettes—these are usually provided by the designer. It’s the developer’s job to bring those mock-ups to life. That said, understanding what the designer wants requires some knowledge of best practices in UI/UX design so that the developer is able to choose the right technology to deliver the desired look and feel and experience in the final product.

Meet the "Parallax Soft Inc"
What started out as a joke in the industry—the designer/developer hybrid who can do it all—is now a viable endgame for both web designers and front-end developers, thanks to the increase in the availability of educational resources across the web. Those developers/designers who have a good grasp of skills across both sides of the spectrum are highly sought after in the industry. The "Parallax Soft Inc" can take your project from the conceptual stage of visual mock-ups and storyboards, and carry it through front-end development all by themselves. Not that you'd want them to; the real value of developers who design and designers who develop are their ability to speak each other's languages. This leads not only to better communication on the team and a smoother workflow, it means you'll land on the best solution possible. As a general rule, feel free to rely on the "Parallax Soft Inc" for small projects, where it’s feasible for one or two people to handle both the back and front-ends of an application. For larger projects, even if you do manage to hire a few "Parallax Soft Inc," more clearly defined roles are required.

IT Consulting Services

In a tech-driven world, it’s not easy to drive forward when you’re stuck dealing with a backlog of technology projects, reacting to the day-to-day, or trying to maintain an accumulation of outdated applications and systems. At Synoptek, we believe in integrating informational technology (IT) into your overall business strategy, helping you to take full advantage of the opportunities it creates, such as moving into a different market, capturing market share or growing revenue.

Why Choose Our for IT Consulting Services?
We can help you develop and execute a clear and strategic IT roadmap with priorities that are closely linked to business goals. We will work one-on-one with your team to understand your goals, business processes, and current information systems capabilities. As part of our IT consulting process:

We Listen to Your Needs in Order to Plan an IT Strategy
You tell us where you want to improve, the goals you want to reach and the results you’re looking to achieve and we deliver quality IT services for your enterprise.

We Align Our Tactics with Your Objectives
We develop a technology roadmap that is aligned with your objectives. As your IT partner, we consult with your enterprise to align our technology services with your business needs.

We Build Solutions Tailored to Your Enterprise
You can propel your business forward: we deliver enterprise IT services through leadership, technology and solutions across business applications, data insights, cloud advancement and Cybersecurity.

We Operate and Deliver Measurable Results
We continually raise the bar on IT consulting service by always measuring, reporting and improving along the way. With our technology consulting service, your business can focus its operational efforts on its critical business goals.

Whether you need assistance with a project, support for ongoing maintenance, direction for IT investment, or guidance for installation of an enterprise system – we can help you move away from traditional approaches to IT planning and provide the services you need to drive the infrastructure of your technology in the right direction.

Our IT Consulting Services Include:

  1. IT Strategy and Planning
  2. IT Service Management Assessment
  3. Business Processes and Cost Optimization
  4. Risk Management
  5. Program and Project Management
  6. IT Leadership Services

Your business goals shape the project scope – we may focus our entire attention on the advisory stage if you need to work through IT challenges and lay down the strategy for positive IT transformation. Also, we provide a full-service package of assistance for IT projects – we plan, design, implement and continuously support technology-powered solutions.

IT advisory
To formulate a strategy or design a solution bringing your IT resources into agreement with business needs.
Auditing your IT environment: IT applications, network complexity, application integrations, databases and data warehouses, development infrastructure.
Exploring business processes and uncovering process inefficiencies hampering business performance or new business initiatives.
Devising a full-scale IT strategy working either for modernization of your existing IT or introduction of new digital technologies.

IT solution implementation
More than 50% of our software developers are of senior level, thereby securing coding excellence.
Analyzing your business needs.
Proposing an IT solution and delivering a well-structured clear plan for its implementation: project timeline, budget, required IT resources defined.
Installing, configuring and customizing all the software components constituting the solution.
Integrating software components in a compound IT environment.

IT modernization
To optimize costly maintenance of obsolete technologies and improve their impact on your business efficiency.
Investigating the code and infrastructure of long-running applications.
Planning improvements: software re-architecting, re-coding, platform migration, containerization.
Implementing the changes.

Infrastructure management
To maintain scalable and secure IT infrastructure and let you save on in-house IT workforce.
Providing functional and technical application support.
Monitoring, upgrading and supporting enterprise systems: data centers, directory services, intranet and collaboration solutions, CRM systems, e-mail and VoIP systems, etc.
Monitoring the performance and security of corporate e-solutions.
Administering cloud infrastructures and continuous cloud optimization.
Maintaining network security.

Managed IT services
On-demand and proactive handling of all IT-related operations and maintenance activities.
Introducing minor and major upgrades to your business applications.
IT infrastructure administration.
Cloud usage optimization.
Maintenance activities: performance, security, capacity, issues, patching, backups.
Help desk.
Virtual CIO (vCIO) services.

Cloud consulting and migration
To achieve higher performance, flexibility and cost-effectiveness for your infrastructure and applications in cloud environment.
Assessing your infrastructure, applications and data.
Planning application and data warehouse architectures adapted to the cloud.
Deciding on an optimal cloud model and migration strategy.
Cloud deployment and testing.

Software startup consulting
We take a significant load off planning and launching new software products by:
Analyzing the target market.
Productizing a software idea.

Internet of Things (IOT)

The Internet of Things (IoT) industry is the next wave of internet technologies. IoT will fundamentally change how business and manufacturing will be done worldwide. It’s continues to spread across the home and the enterprise, it’s changing how we live and work every day. IoT adoption reached some 43 percent of enterprises worldwide by the end of 2016.

iot in Bangladesh -1

Total investment between 2015 and 2020 will be $6 trillion among both consumer and industrial IoT markets, with industrial IoT leading the growth.

Our Focus Areas:

IoT is evolutionary. It emerges out of a history of using networked automation systems in industries such as manufacturing and transportation. The idea of monitoring and optimizing use of physical assets extends to all industries.

IoT’s manufacturing investments fall into two categories: Inward facing (those concerned with optimizing systems and saving costs), and outward facing (those that make improvements in customer usage).

In terms of internal investments, manufacturers are using IoT to optimize their processes, monitor equipment, and do preventative and predictive maintenance on that equipment. Manufacturing operations was the IoT use case that saw the largest investment in 2016 across all industries, at $102.5 billion.

iot in Bangladesh - 2

In the outward-facing arena, those in this industry use IoT devices to examine how their products are used by customers by maintaining a networked link to those products, and sampling usage data and sensor measurements. This way, manufacturers can analyze results and see broad patterns in terms of how the product is used, which can inform the next generation of the product, or help diagnose problems early.

In the utilities industry, investments in the Smart Grid for electricity and gas totaled $57.8 billion in 2016. Smart Grid meters are now widely deployed in the US and in several European countries. It’s relatively simple: Electricity meters have power, so they don’t have to worry about batteries and the business case is straightforward — you don’t have to pay someone to read the meter.

Electric equipment in home and office has also taken advantage of IoT solutions. It’s has large areas and have lots light, switch, AC, Oven etc. to monitor. The effect of loss of electricity and control over all equipment are huge. It’s worth installing IoT system.

IoT devices are also used within power generating plants to monitor equipment over time, to do predictive maintenance, and to provide additional safety oversight, Middleton said.

Healthcare: Healthcare is one of the industries that will see the fastest spending growth in IoT in the years to come.
IoT’s use in the healthcare field is very broad. It ranges from medical machines that share images with a patient’s other caregivers, monitoring and troubleshooting problems with equipment, and real-time location systems that can track equipment, dispensation of medicine, and even staff and patients. Advances in implants, prosthetics, and wearables also take advantage of IoT, streaming data back to medical providers.

iot in Bangladesh - 3

Connecting pacemakers and other medical devices to the internet benefits patients by reducing errors and providing more data to doctors to improve diagnosis and quality of care, said Valorie King, IEEE member and program chair of the undergraduate cybersecurity management and policy program at University of Maryland University College. But it also puts these devices at risk for cyber-attacks.

Solutions we offer:

Smart Industry: We offer equipment monitoring in both inside and outside the factory. The most popular Connected industry applications were equipment monitoring in non-factory environments. Typical non-factory projects include asset monitoring and remote control of connected machineries.
“Smart Factory” automation and control projects were the second most popular application in Connected Industry including holistic solutions with numerous elements such as production floor monitoring, wearables on the shop-floor, remote PLC control, or automated quality control systems.

Smart Building: We offer smart Building solution such as Hotel, Office, In-house. Our solution automates controls of building security and HVAC/Heating/Cooling etc. It will provide full control over all device and in result it will save more than 30% energy saving and increase security to ultimate level with the existing resource.
IoT adoption stages we advocate:

It will take a long time, and a great deal of money, to achieve the full dream the Internet of Things (IoT). It’s important to plot out intermediate steps in IoT adoption. Companies that launch into the IoT without careful strategic planning are likely to find themselves on an expensive adventure as they connect disparate endpoints like medical devices and industrial machinery and ingest vast quantities of data.

So, we advise our concrete stages in IoT adoption. There are four stages.

Operational Efficiency: This stage is taking existing processes, existing products, and instrumenting them with sensors. It can also involve importing existing operational sensor data for analysis by business units.
Developing New Products: Services, and business models—often creating new services on top of existing products by connecting them to the internet. For instance, a medical device manufacturer might offer a new service that uploads device readings to the cloud for analysis later.
Outcome-based Economy: Developing sophisticated new products that guarantee outcomes—for instance, improvements in the collective health of an HMO’s risk pool or increased total uptime for industrial machinery. These products must encompass multiple industry verticals, and they depend on the emergence of new data and commercial platforms.
Autonomous Pull Economy: Final stage in which individual agents publish their own data onto broad platforms and contract with each other for access to it.

IoT Cloud Integration:

Currently we are using below AWS service for our IOT Solutions.

  1. AWS IoT Core
  2. AWS IoT Device Management
  3. AWS Greengrass
  4. AWS IoT Analytics
  5. Amazon FreeRTOS
  6. AWS IoT 1-Click
  7. AWS IoT Button
  8. AWS IoT Device Defender

Cloud Computing

Cloud computing is one of the most significant transformations in Information Technology that provides computer facilities via the Internet, with many advantages to both companies and end users. Cloud computing offered a new way to access computer services. Users are not restricted to the resources of his own computer but can access what they really need from different locations and different computers through the Internet.

This technology promises to release the clients from the burden of administering more and more complex and expensive systems by offering them the possibility of using systems with state of the art computing capabilities, high availability, and scalability.

Cloud computing service is currently a highly buzzed word in the technology industry of Bangladesh. Why it wouldn’t be? It has brought about a technological shift in the internet world with its rapid growth over the last two decades. Cloud computing is helping to build the digital Bangladesh of high connectivity and computer literacy. By bridging, the digital gap to empower Bangladeshis from every aspect of society.

Bangladesh has now gained the capability of being the new big market of the cloud business as big hot IT startups are potentially growing here worthy to be billion dollar companies. Cloud computing is playing a massive role to grow these companies not only in Bangladesh but all the third world countries.

After the alphabet and the printing press, the internet was the third revolution in information distribution in tech history. But today the usage of information on the internet has spread so much that people have the need to access data from anywhere anytime. Cloud computing has solved this problem of accessibility. Now, people and companies are using cloud to store huge amount of data that can access from anywhere of the world at any time.

Now with cloud computing you can access a great number of services, whether for your business or personal use. The types of services in cloud computing are generally classified into four categories.

  1. Infrastructure as a Service (IaaS)
  2. Platform as a Service (PaaS)
  3. Software as a Service (SaaS)
  4. Recovery as a Service (RaaS)
With IaaS you can manage applications, data, middleware, and OSes; basically giving you more room for expansion when necessary because of the workload. PaaS is used for applications, development, and also providing cloud components and support. This aids in developers’ productivity and utilization, and also cuts down the time taken for the application to be introduced to the market. SaaS is a popular form of cloud service taken up by enterprises. This eliminates the traditional on-device software making applications, runtime, data, middleware, OSes, virtualization, servers, storage and networking to be done using cloud. And RaaS, sometimes known as Disaster Recovery as a Service (DRaaS), is for storing and protecting data or applications. These can be fully recovered through the cloud if any disruptions occur.

Based on deployment models, cloud computing can be categorized into-
  1. Public cloud
  2. Private cloud
  3. Hybrid cloud
  4. Community cloud
While the public and private cloud models are self-explanatory, the hybrid cloud models is basically a fusion of public cloud and private cloud models depending on the needs of the users. And community cloud is shared within organizations to access the same data and applications between them.

The Cloud Scenario of Bangladesh
With the vision of digital Bangladesh, the usage of the internet has been growing tremendously in Bangladesh. From general people to big corporates and even rural area farmers, the Internet is becoming a part and parcel of everyone’s life. People are storing and sharing all the important data through the internet.

But even a few days back this scenario was not very much normal. Especially big companies who have a need for storing a big amount of data were dependent on classical methods. They used to write them in papers and file them to store as storing large data needed additional computers and the internet was not affordable for most of the companies.

To be more elaborate if an organization wanted to store and process large amounts of data it had to either buy computers or build or rent space in a nearby data center, a warehouse-like complex with industrial sized air-conditioning, generators, redundant fiber network connections, security services, and so forth.

But cloud computing service has changed this scenario for good. Companies are now investing their money on cloud services rather than buying on-premise infrastructure. This new dimension is helping them to save a lot of capital expense and operational hassle.

Specially Startups which are new in the business has a limited amount of resources. It was never easy for them to spend money on big infrastructures for cloud computing. That’s why most of the small companies and startups where lagging behind in data accessibility due to this technological drawbacks.

Cloud services of present times have brought the solutions to them. Now businesses can subscribe to any good cloud service provider and enjoy the benefits of cloud computing. It has limited expense and free of any technological hassle.

With cloud computing technology, the market is getting mature globally, including in developing countries. In the last few years, Bangladesh has also developed rapidly in the cloud industry.

Cloud Service Providers in Bangladesh
Well, everything seems quite good, right? But how one can get the best cloud services? Thus, it’s pretty clear that Bangladesh has a high potential to offer much better opportunities in cloud. Also, the way both the private and government players are taking initiatives, and the pace at which the IT professionals and entrepreneurs are making use of this technology, the scope in the future is going to be immense.

Giant cloud service providers like AWS, Azure, Google Cloud Services and Oracle are working actively with their partner companies in Bangladesh to spread their cloud services. Local partner companies of these giants are also working hard to reach each and every company of Bangladesh. They are trying to make them understand the usage and benefits of cloud computing services in Bangladesh.

The Future of Cloud Computing in Bangladesh
Industry analysts predict that more than 50 percent of all enterprise data will be managed in the cloud and 80 percent of application operations will be resolved autonomously by 2020.

Organizations are increasingly adopting cloud-based management solutions. According to the recent IDC Vendor Spotlight survey, 50% of the users planning net-new IT operations analytics solutions want to move from on-premises to cloud service-delivered solutions.

Public cloud-delivered system management revenue grew 46% in 2016. Strong growth of public cloud-based solutions is forecasting and to be continue through 2020 with revenue expected to more than double from 2016 levels. These numbers totally show the euphoria surrounding the crowd in the IT sector about cloud simply cannot be undermined.

In the end, we can say that IT is very dynamic and it is changing very quickly. Moving towards cloud is the next rational thing for Bangladeshi businesses. Cloud service is not a luxury anymore. But it has become an important need for any business to make the workflow swift and store data securely and efficiently.

The new business world is going to be total data driven. To triumph in this data-driven business world, there is no other way to store data as much as possible and use them to the most. To ensure this, the rest of the world is moving towards cloud technology. Bangladesh is also moving towards robust cloud solutions

Digital Marketing

What is digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it's digital marketing.

Inbound marketing versus digital marketing
Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.
Digital marketing considers how each individual tool can convert prospects. A brand's digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform.
Inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.
The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.

B2B versus B2C digital marketing
Digital marketing works for B2B as well as B2C companies, but best practices differ significantly between the 2.

  1. B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages.
  2. B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.
  3. B2B decisions tend to need more than 1 person's input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand.
Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. Your strategy always needs to be geared toward your own customer base, whether you're B2B or B2C.

Types of digital marketing
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples.

Search engine optimization
Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”
The "art and science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include:
  1. Quality of content
  2. Level of user engagement
  3. Mobile-friendliness
  4. Number and quality of inbound links
The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.
In SEO, there's no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly, so it's impossible to make exact predictions. What you can do is closely monitor your page's performance and make adjustments accordingly.

Content marketing
SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.
As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.
Content marketing matters, and there are plenty of stats to prove it:
  1. 84% of consumers expect companies to produce entertaining and helpful content experiences
  2. 62% of companies that have at least 5,000 employees produce content daily
  3. 92% of marketers believe that their company values content as an important asset
As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.

Social media marketing
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.

Because social media marketing involves active audience participation, it has become a popular way of getting attention. It's the most popular content medium for B2C marketers at 96%, and it's gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.

Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you're reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.

Direct purchase may not even be a goal of your social media marketing strategy. Many brands use social media marketing to start dialogues with audiences rather than encourage them to spend money right away. This is especially common in brands that target older audiences or offer products and services not appropriate for impulse buys. It all depends on your company's goals.

To learn more about how Mailchimp can help with your social media strategy, check out the comparison of our free social media management tools versus others.

Pay-per-click marketing
Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it.

How and when people see your ad is a bit more complicated. When a spot is available on a search engine results page, also known as a SERP, the engine fills the spot with what is essentially an instant auction. An algorithm prioritizes each available ad based on a number of factors, including:
  1. Ad quality
  2. Keyword relevance
  3. Landing page quality
  4. Bid amount
Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional. Making a purchase is a conversion, but so is a newsletter signup or a call made to your home office.

Whatever you choose as your target conversions, you can track them via your chosen platform to see how your campaign is doing.

Affiliate marketing
Affiliate marketing lets someone make money by promoting another person's business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case.

It works using a revenue sharing model. If you're the affiliate, you get a commission every time someone purchases the item that you promote. If you're the merchant, you pay the affiliate for every sale they help you make.

Some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or other third-party site. Others have relationships with multiple merchants.

Whether you want to be an affiliate or find one, the first step is to make a connection with the other party. You can use a platform designed to connect affiliates with retailers, or you can start or join a single-retailer program.

If you're a retailer and you choose to work directly with affiliates, there are many things you can do to make your program appealing to potential promoters. You'll need to provide those affiliates with the tools that they need to succeed. That includes incentives for great results as well as marketing support and pre-made materials.

Native advertising
Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising.

Native advertising was created in reaction to the cynicism of today's consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it.

A native ad gets around this bias by offering information or entertainment before it gets to anything promotional, downplaying the "ad" aspect.

It’s important to always label your native ads clearly. Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it's advertising.

When your consumers know exactly what they're getting, they'll feel better about your content and your brand. Native ads are meant to be less obtrusive than traditional ads, but they’re not meant to be deceptive.

Marketing automation
Marketing automation uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising.

According to statistics:
  1. 90% of US consumers find personalization either “very” or “somewhat” appealing
  2. 81% of consumers would like the brands they engage with to understand them better
  3. 77% of companies believe in the value of real-time personalization, yet 60% struggle with it
Marketing automation lets companies keep up with the expectation of personalization. It allows brands to:
  1. Collect and analyze consumer information
  2. Design targeted marketing campaigns
  3. Send and post marketing messages at the right times to the right audiences
Many marketing automation tools use prospect engagement (or lack thereof) with a particular message to determine when and how to reach out next. This level of real-time customization means that you can effectively create an individualized marketing strategy for each customer without any additional time investment.

Email marketing
The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. First of all, you have to make sure that your emails are wanted. This means having an opt-in list that does the following:

Individualizes the content, both in the body and in the subject line
States clearly what kind of emails the subscriber will get
Offers a clear unsubscribe option
Integrates both transactional and promotional emails
You want your prospects to see your campaign as a valued service, not just as a promotional tool.

Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.

It can be even better if you incorporate other techniques such as marketing automation, which lets you segment and schedule your emails so that they meet your customer's needs more effectively.

The benefits of digital marketing
Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits.

A broad geographic reach
When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business's market reach.

Cost efficiency
Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place.

With digital marketing, you can create just 1 content piece that draws visitors to your blog as long as it's active. You can create an email marketing campaign that delivers messages to targeted customer lists on a schedule, and it's easy to change that schedule or the content if you need to do so.

When you add it all up, digital marketing gives you much more flexibility and customer contact for your ad spend.

Quantifiable results
To know whether your marketing strategy works, you have to find out how many customers it attracts and how much revenue it ultimately drives. But how do you do that with a non-digital marketing strategy?

There's always the traditional option of asking each customer, “How did you find us?"

Unfortunately, that doesn't work in all industries. Many companies don't get to have one-on-one conversations with their customers, and surveys don't always get complete results.

With digital marketing, results monitoring is simple. Digital marketing software and platforms automatically track the number of desired conversions that you get, whether that means email open rates, visits to your home page, or direct purchases.

Easier personalization
Digital marketing allows you to gather customer data in a way that offline marketing can't. Data collected digitally tends to be much more precise and specific.

Imagine you offer financial services and want to send out special offers to people who have looked at your products. You know you'll get better results if you target the offer to the person's interest, so you decide to prepare 2 campaigns. One is for young families who have looked at your life insurance products, and the other is for millennial entrepreneurs who have considered your retirement plans.

How do you gather all of that data without automated tracking? How many phone records would you have to go through? How many customer profiles? And how do you know who has or hasn't read the brochure you sent out?

With digital marketing, all of this information is already at your fingertips.

More connection with customers
Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.

Think about your social media strategy. It's great when your target audience sees your latest post, but it's even better when they comment on it or share it. It means more buzz surrounding your product or service, as well as increased visibility every time someone joins the conversation.

Interactivity benefits your customers as well. Their level of engagement increases as they become active participants in your brand's story. That sense of ownership can create a strong sense of brand loyalty.

Easy and convenient conversions
Digital marketing lets your customers take action immediately after viewing your ad or content. With traditional advertisements, the most immediate result you can hope for is a phone call shortly after someone views your ad. But how often does someone have the time to reach out to a company while they're doing the dishes, driving down the highway, or updating records at work?

With digital marketing, they can click a link or save a blog post and move along the sales funnel right away. They might not make a purchase immediately, but they’ll stay connected with you and give you a chance to interact with them further.

Digital marketing creates growth
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential.

Brand Identity Design

Business magazines and websites are sprinkled with terms like branding, brand identity, logo design, corporate identity, and brand strategy. Different terms can describe the same thing. Sometimes the same term is used to describe different things. Confusing!
As a brand identity designer, I want to be clear with my clients about what I do (and also what no designer can do for you.)
Identity design, brand, and logo explained

What is a brand?
A brand is the perception of a company.
Your brand is what people think of when they think about your company. It’s your reputation. It’s influenced by your values, your products, your marketing, your customer service. It’s shaped by magazine articles about you, how your stores smell inside, and what your neighbor’s mom said about you at the grocery store. And yes, it includes your logo, website, and business cards. Everything people encounter when they interact with your company adds to their perception of you. This is your brand.
“Branding” is the effort to influence this perception. You can’t control what your neighbor’s mom might say. But you can do your best to make the right impression.

What is an identity?
An identity is a brand’s set of visual elements.
A subset of a brand is the brand identity (also called corporate identity or identity system). The key word is identity. Just like with people, checking an ID proves you’re you and not somebody else. The tangible elements you can see when a company communicates with you make up its identity design:
Logo, colors, fonts, icons, letterhead, business cards, envelopes, websites, packaging, uniforms, office aesthetics, promotional swag, social media, email blasts, signage, messaging.
A brand style guide is a document that records this identity. It keeps everyone on the right track, using the right fonts, colors, and more.
Brand guidelines mockup
Simple brand style guide book documenting an identity

What is a logo?
A logo is a mark that represents a company.
Of all the visual parts that make up your brand identity, your logo is the strongest point of recognition. It doesn’t need to tell the world everything you do. It’s a tag or identifier. A red bullseye doesn’t reveal all the clothing, housewares, and food you can buy at Target. But it works as a quick mental trigger for everything you’ve learned about Target over time. And if you knew absolutely nothing about Target, you could still make some guesses about the style and personality of the company by looking at the logo.

What do identity designers do?
Brand identity designers use strategy to create the visual elements of your brand. These elements include your logo, color palette, typography, image style, and general look and feel. These should be unique to your company. They should help illustrate your brand. An identity designer isn’t going to make the conveyor belt in your plant run faster or tell you which employees to hire. But we can influence the public’s perception of you by creating an appropriate, consistent look and feel.

Benefits of hiring an identity designer for your business
Maybe you’re a small business beginning from scratch. Or maybe you’ve been around for many years, and you’re wondering whether you should update your existing brand identity. After all, it’s gotten you this far! Is it worth investing in better design?

For businesses that get all their customers from neighborhood referrals—and they’re satisfied with that—it’s probably not worth it. Think of plumbers, mechanics, or dentists. As long as their service is great, nobody minds if their visuals are less than stellar.
But if you’re in a competitive market or an industry where aesthetics can increase your revenue (think food and beverage, hospitality, fashion, financial services, health and wellness, etc.), you can benefit from the work of an identity designer. You might need a brand refresh if your mission has shifted, your audience has changed, or you have new competition. Maybe you’ve got a nagging feeling that your old identity design looks dated.

Great design could help you:

Customers are drawn to attractiveness and a company who clearly gets them.

Even if you’re new, there’s no need to look like you launched yesterday. The right brand identity design can suggest stability and longevity.

Strong identity design differentiates you from the other choices. You stick in customers’ minds.

When your design fits your company and is associated with a good experience, customers form a lasting emotional connection.

Questions before the contract

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  2. Questions to ask before booking a design project: A script for clients and designers
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  5. Are you a fellow designer? You might like my online course:
  6. Client Finder: How to find more (and better) clients without leaving your desk
  7. Get the course
  8. Identity design requires a brand strategy
Sometimes when you’re watching a TV commercial, you can guess who it’s for based on the style alone—even before the product or company is revealed. Sometimes you can cover up the logo on a package, ad, or truck and still know who it belongs to. That’s how good identity design works. It’s a cohesive system, not just a logo.

What that system looks like should be based on a strategy. What’s the main idea behind your business? Why are you doing this? What are your values and ways of working? What’s the personality of your company? Who are the kindred-spirit customers who will like what you’re doing? What do they need and respond to? Insights about you, combined with insights about them, will shape your brand identity. When your design connects both parties, you’ve done it right.

Domain and Hosting

A domain and hosting may look very similar for newbies. But in fact, they are very different items. You need both domain and hosting to have your website online, up and running. In this article, we will explain what is domain and hosting, and explain the differences between them.

Difference between domain and hosting
A domain name is your name on the internet. Imagine you have a phone agenda, where you mark each person’s name and then its phone number. You won’t probably remember all the phone numbers of everyone, right?

So a domain name is like a world wide web agenda. Whenever you type the URL or domain name of a company, your browser will query the DNS Server of the hosting provider, and then it will obtain the website’s IP address. With the IP address in hands, your browser will reach the desired website.

In other words, the IP address is like the phone number of your website. But, it’s identified by the domain name, instead of a personal name in your phone’s agenda.

Ok, so what is hosting?
Hosting is the service provided by a web hosting company. A web hosting provider  owns several big web servers, connected to the internet. A web server is a physical big computer, having lots of hard disks, redundant internet links, remote backups, and other services.

The web hosting is necessary to connect to your domain name so that your web site can be online on the internet. It works together with your domain name.

What services can a web hosting company offer to small businesses?
A good web hosting company can offer a web hosting control panel, just like cPanel or DirectAdmin. Through this control panel, you can manage your email addresses, having your own email with your domain.

Also, We offers an easy to use a web site builder. This way you can create your website without any technical knowledge, in a few minutes. There are several templates to choose from.

You can have a free SSL certificate with your hosting plan. A free SSL enables secure communications, where you can perform transactions and sales over the internet. Also, Google loves HTTPS-based websites and ranks them on top of others.

Domain registration and hosting with different companies
Do I have to buy both the domain name and hosting in the same company? Now that we have explained what is domain and hosting, it’s important to clarify this. It’s not necessary to have them ordered together.

A domain name is controlled by a domain registrar, and it works perfectly with any web hosting company.

But there is a huge advantage to order your domain name together with a hosting plan: We gives you one year of free domain registration for yearly payments. Yes, that’s true.

Conclusion about what is domain and hosting
Although they work together, domain vs hosting are different things. We offers both domain name registrations and web hosting plans. By choosing a hosting package, we will prepare your domain name registration automatically and connect it to your hosting plan.

That’s maybe the easiest way to have your website online on the internet.



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